As part owner of this design collective / apparel company, I designed and produced limited run items showcased in our storefront and online shop.
Co-owners: Abby Troxell, Angel Luna, and Craig Dransfield
Illustrated & screen printed paper toy/thank you card given to friends/family
All of the items in the store were limited run and numbered. All t-shirts came in a limited run, designed box that was screen printed by hand.
We created a box design and had a die made for production. We got the boxes die cut locally and screen printed them ourselves. This is the first box we produced for our "Weird Weather Warning" Launch Party. GIF below by Abby Troxell
For the launch of our brand and storefront, we threw a launch party called, "Weird Weather Warning." All products were available for purchase and the gallery was hung with work from local artists. Bands played and beer was provided by Barleys Brewing Company.
Thank you to OJ Hays for created this promotional animation.
The Abnormal Allies storefront and online shop launched December 6th, 2013, with our launch party event, "Weird Weather Warning." The months preceding the event, we spent countless hours designing the interior and building out the store.
The window display for the launch of the storefront - designed and produced in house
For different community events, we would set up a pop up shop outside of Craig's '78 Volkswagon Wesfalia Camper Van. We would have Craig and our friend, Sampson, spin records. Merchandise would be available for purchase and specific designs would be available to print on site.
Waffles & Wax:
Once a month we would throw a "Waffles and Wax" event where we would launch new products, screen print t-shirts on site, spin records, and serve free waffles.
Coowner, Abby Troxell