Megan Palmer

Branding & Identity

Palmer is a longtime singer-songwriter and caregiver whose music “offers curative messages for kindred spirits.” On the brink of her fifth album release, Palmer was diagnosed with breast cancer. After beating cancer, Megan was ready for a rebrand for her release of “Stetson” which chronicles the inevitable hair loss of cancer treatment and poetically imagines “a ‘perfect’ hat as a way to keep me in my body, perhaps more metaphysically than physically.”

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Giving back is always at the forefront of Palmer’s mind. When we launched the new single and branding we also introduced a new t-shirt design for “Stetson.” All proceeds went to Gilda’s Club of Middle Tennessee to raise money and awareness for people and their families experiencing cancer.

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